Innovative Impact Challenge: A Mini-Course for Growth in Marketing
Create an Innovative Impact Plan for growth in the year ahead
About the Challenge
Join us for this 3-session Challenge where you will walk away with an Innovative Impact Plan — to create a plan to grow your audiences, define your message, and learn how to increase exposure to your cause.
Walk away with an Innovative Impact Plan in hand that supports your growth this Fall and over the coming year! You’ll be crystal clear on your WHO, your WHAT, and your HOW so you can propel your WHY in the most impactful way.
This challenge is for visionary leaders and teams with a social purpose — such as nonprofits, businesses with social impact, and foundations — who want more clarity on their strategy and tactics for growth.
The Challenge is available with instant access to the video recordings and workbooks with templates.
While doing the Challenge, interact with us in our private Facebook Group — you'll get an invitation to join — to get support in your progress.
Session 1: Your Personas
Decide and research your top audiences so you can grow them with intention and speed.
Session 2: Your Message
Craft your message and tone in alignment with the audiences you want to reach and move to action.
Session 3: Your Traffic
Discover how to increase exposure to your cause by ramping up traffic and engagement from the right audiences.
It's Like an Adventure Together ...
“I really appreciate the attention to ‘micro-steps’ — the discipline of breaking down what can seem like a huge journey into small steps in the right direction, into what to do this week — it’s amazing how helpful that is.”
Jay Harris Board President, Managing Editor & Publisher, The Hightower Lowdown
These 3Innovative Impact sessions are set up in a Challenge format.
In this Challenge, you will ...
1. Develop the personas you want to reach to grow your audience, using proven persona templates that expedite the process.
2. Define your message using social listening methods that help you speak the way your target audience does.
3. Learn how to increase exposure to your cause through several high performing tactics.
To support your growth over the coming year, you’ll be clear on your WHO, your WHAT, and your HOW so you can propel your WHY in the most impactful way.
Your Challenge Leaders
Abigail is a creative visionary, entrepreneur, and mom. She empowers individuals and teams to achieve their social purpose, leading with the belief that agency-level marketing and strategy should be accessible to all. She loves teaching French and West African culture to her kids.
Adriana is a communication strategist and mompreneur. She propels campaigns with strategic planning and full-funnel marketing, and has an MPP degree from Harvard University. You can find her running with an international group and hiking with friends, or making textiles and pottery.