Build Your Impact: Fundraising Quiz Funnel

A Dynamic, Collaborative, Virtual Experience That Will Propel Your Organization’s Social Purpose and Messaging Reach

Bootcamp Dates: Wednesday August 25th to Friday August 27th, 2021

Walk Away with a Fundraising (or Revenue Generating) Quiz Funnel in Hand that Can Generate Thousands of Leads on Auto Pilot — in Time for Giving Tuesday or EOY Sales Goals

See if this is a fit for you & get on the waitlist to be notified when it opens.

We'd Like to Introduce You to BYI!

LEARN through our 3-module virtual course, 3 Pillars of Quiz Funnels for Social Purpose — with training videos, workbooks, and weekly office hours with the ImaginePod team.

DO what you’ve learned to get things ready and off the ground with our 3-Day Quiz Funnel Bootcamp — to implement  course learnings and walk away with your funnel ready to implement + bring in revenue.

GROW your impact with Bonus resources and live Q&A discussions — materials and live support to help you build relationships with your core audiences like you’ve never experienced before.

A BYI Member Says ...

Jacqueline Timmer, President/Founder of The Got Freedom Project and from San Diego, California 

You Will Learn How To ... 

Gain a renewed sense of purpose fueled with the passion and vision needed to grow to the next level of professional development

Discover frameworks for birthing new ideas and concepts in a safe collaborative environment with focus on what’s most important

Have a clear sense of direction by developing a journey map headed along a proven success path customized to your needs

Turn confusion about your direction into absolute clarity and FOCUS to increase ownership and efficiency without overwhelm

Discover each team member’s social purpose superpower to learn exactly how they can get to the next level with their unique perspectives and skills

Bring colleagues together to work collaboratively with each other and with others for cross-pollination of great ideas

Personalize and humanize your core audiences like never before so you can turn newcomers into strong supporters, donors, customers, and stakeholders

Learn how movement makers, activists, and influencers deploy powerful messaging that produces a narrative shift for social change

Unlock the digital ad secrets that agencies use to drive traffic to their funnels to create a customized plan for how your org will drive traffic

What a Founder Says

"A wonderful experience. I loved it and learned so much. As a small non-profit organization with limited resources, Adriana and Abigail offered many creative suggestions on how to propel our social purpose without blowing our budget. Not only did they offer valuable marketing advice, but they also facilitated a great dialogue among all the participants so that we were able to learn from each other. We left the bootcamp with practical resources and tools to be able to increase our lead generation & social impact and had fun at the same time! I am very grateful to have met each and every one of the participants during the three day session.”

Shachi Doshi
Founder of Colorful Minds

... a foundational course on the 3 pillars of quiz funnels for social purpose — with training videos, workbooks, frameworks and templates to increase impact + reach.

... highly focused days to walk away with a high performing lead generator, with 3 months worth of work DONE together with you in just 3 days.

... weekly Office Hours with Q&A interaction and connection with our coaching program members — to cross-pollinate ideas with leaders from several continents and social causes.

NOT PREPARED? 3-MODULE PREP COURSE!

You may not be ready yet to create a lead generating marketing funnel machine that brings in thousands of leads on auto pilot. 

But you will be! The Pillars of Quiz Funnels for Social Purpose covers the three main areas you need to know in advance of the 3-day bootcamp. Then the kickoff training will get you the rest of the way there!

Bootcamp-at-a-Glance!

 In 3 days, we get 3 months of work done, and change how you think about your supporters and customers. Sure, it's hard to find the time to dedicate to one thing. But if we hear anything, it's that people really want time to FOCUS on what's important. If growing your organization's revenue or donations has been on your bucket list, do it. The amount of learning and productivity is astounding — it's a focused spa time for getting-stuff-done.

Day 1: Wed

— Fine Tuning Your Key Offer
— Refining Your Hook 

Day 2: Thu

— Seeing Quiz Funnels in Action
— Creating Your Questions

Day 3: Fri

— Generating Leads via Ads
— Getting Results in Fundraising

“If you're in a marketing rut, are just getting started, or are in need of a revamp, the bootcamp can not only reset the course, but also welcome you into a wonderful community of impact focused individuals who will leave you with a strategy in hand and inspired ... The bootcamp has been so insightful into effective funnel building, plus bonuses! It’s enhanced my thinking framework for my approach to reaching my audience. Thank you so much for another outstanding experience!”

Leilani Yats
Founder of Naturally Smart Travel

The Bonus Stack!

In addition to the value of the prep course and the bootcamp, we ALSO have a big stack of bonuses to help you be successful. Here they are!

BONUS #1: TOO MUCH, TOO SOON?

The Growth Marketing Checklist is a one-pager will help you prioritize, focus, and streamline your efforts. A must-have for those who like to check things off their list.

Value: $50

BONUS #2: MAKING IT HAPPEN!

The Content Calendar will map out the steps for promoting your lead generator funnel and sending traffic to it.

Value: $100

BONUS #3: GET IT DONE

Our Workbooks guide you through each piece that needs to be created, step-by-step, and how to to it. Includes template language you can customize.

Value: $1,000

BONUS #4: LACK OF CONFIDENCE? LET'S COLLABORATE!

Join live Growth Marketing Q&A discussions aka Office Hours for interactive collaboration with other members throughout the year. Build your skills while strengthening connections with others. This is one of the best parts of Build Your Impact!

Value: $3,000

BONUS #5: CAPACITY BUILDING FUN!

You can take us up on our Bring-a-Colleague Collaboration bonus to boost your success more rapidly.

Value: $2,500+ (the normal course + bootcamp ticket price)

BONUS #6: NO TECH? NO PROB!

The Marketing Funnel Toolbox helps you overcome any of the fears you may have about what tools and platforms you need to build and implement an effective marketing funnel. You’ll get our tool recommendations and pro tips to ensure you’ve chosen the right platforms for your situation.

Value: $700

BONUS #7: DESIGNER'S TOUCH

The Designer’s Touch Tutorial walks you through the basics of social impact branding and gives you some do-it-yourself design skills with our unique Canva.com training to help you create compelling design concepts that will make your marketing funnel visually effective.

Value: $300

BONUS #8: QUICK! AD GUIDE

Our Ad Creation Step-By-Step guide gets you comfortable, step-by-step, with running social ads to your marketing funnel, so you can generate leads MUCH more quickly than you EVER could organically.

Value: $500

Total Value of Bonuses: $8,150+
 PLUS a couple surprises will be added! :-)  

Cost: Only $997 for the Build Your Impact Bootcamp with Prep Course, Q&A Office Hours, and All Bonuses

As One BYI Member Said About $ ...

"Sometimes you need to spend $ money to make money. The cost of this program is a drop in the bucket compared to what the knowledge and value of developing a successful strategy can bring to your organization, business, or project. The program is laid out with consideration of approachability, so you won't get overwhelmed. However, a bonus is if you DO feel overwhelmed, it's also a smaller group setting and everyone is learning, so each question and suggestion is warmly welcomed."

Who Is BYI For?

BYI is for social purpose-driven teams and individuals — for nonprofits, foundations, social enterprises, thought leaders, associations, coalitions, and individuals with a vision.

“If you have a course idea that you always talk about, the bootcamp is the way to get momentum behind it and watch it come to life alongside other inspirational content creators.” 

Jeanne Trombly
Founder of Solar Canopy Project & Real Estate Broker in Oakland, California

What Makes BYI So Unique and Effective?

We packed this program with our experiences, frameworks, and knowledge from a collective 20 year career in social impact capacity building and training.

The program highlights real life examples of how we’ve seen organizations create massive social change in local communities, at a national level and internationally so you can see what’s possible AND learn how to implement what they have done.

The program was created with the unique language patterns, core motivators, and common experiences of social purpose leaders in mind so that all of our materials resonate powerfully for its participants.

We combine marketing, business and social impact tactics for a beautiful blend that helps organizations grow and scale their impact while thriving in a sustainable way.

BYI Member in South Africa

If you need to get shit done and have a need to complete it ASAP then this is the place to shape it in a loving, caring environment with experts and great thinkers. It attracts like minded people into the community who can reflect with you.”

ImaginePod Team

ImaginePod is run by a team of designers, social media experts, and creative individuals!
Build Your Impact is led by our co-leaders …

Abigail Ahoude

Co-Leader

Abigail is a creative visionary, entrepreneur, and mom. She empowers individuals and teams to achieve their social purpose, leading with the belief that agency-level marketing and strategy should be accessible to all. She loves teaching French and West African culture to her kids.

Adriana Dakin

Co-Leader

Adriana is a communication strategist and mompreneur. She propels campaigns with strategic planning and full-funnel marketing, and has an MPP degree from Harvard University. You can find her running with an international group and hiking with friends, or making textiles and pottery.

What an Influencer Had to Say About the ImaginePod Team

"I have only the best things to say about Adriana and Abigail. They are amazing and both top-notch trainers. Def worth your team's time!" 

Cheryl Contee
Chief Innovation Offer of The Impact Seat and Chair & Founder of Do Big Things

As Other Members Say ...

"Any friend who has a small business or is launching a non-profit needs to take the bootcamp in this program! The importance of having and nurturing an email list, generating leads, using a quiz — I feel like it gives the amateur or new business owner a year's worth of trial and error, accelerating their natural growth as a company or org. Super excited to implement what we've learned."

Mary Coran
Grassroots Coordinator at The Got Freedom Project from Lynchburg, Virginia

AH.MAY.ZING! I’ve been trying to articulate what I find so valuable, and so enjoyable and I think it’s these 5 things: outstanding technical knowledge + total empathy + structure + implementation + community. The combination is really unusual.”

Caroline D'Silva
Leadership communication coach in Strasbourg, France

FAQ

Yes. Having some time to refine the idea over time really (really!) helps — i.e. coming up with the initial lead generator complete plan during our bootcamp using our workbook, then refining it together with team members and with our input, then building it and testing it out in the real world with a small ad campaign for initial results, and refining + optimizing based on the results [rinse and repeat]. Also, we don't know when we'll be offering this particular bootcamp again, and right now it's with "muddy boots" pricing (i.e. it's our new company's first bootcamp but draws on our many years of experience), so we'd recommend doing this one now even if you plan to do some or most of the actual creation and implementation later.

Then by the time frame you're ready to have it working well, your lead generator will be ready to be truly effective. It's rarely the first iteration of a quiz or other type of lead generator that's your final super performer, though they can do really well from the start. With our own quiz, we've gone through 3 iterations to get to one that work really well with our full marketing flow.

Then we love you :) We make marketing accessible — it's about building relationships and trust. Using a clear and proven framework, with focus on one thing in each stage of your efforts, it all makes so much more sense.

Yes and no! Normal people can set up simple and manageable ad campaigns that will drive traffic to you from your target audiences. As you get more proficient, there's much more complexity you can add in. But don't let all the bells and whistles stop you from getting started.

No! Solopreneurs and small teams set up lead generators and marketing funnels to get more done than you can do manually. After investing work up front — to think it through and get it all set up — you can watch the leads come in, and make optimizations periodically.

Lead generators can be set up to build your list up while you're creating your course, gaining experience, or writing a book! A waiting list, so to speak. Then you have a bigger audience when you launch.

This is time that can be well spent cultivating and nurturing new leads — building a relationship through email and other content. It's a good idea to have time to increase the list size before you want to launch something like a book or holiday campaign.

We wouldn't bank on learning how to create a lead generator, creating it, making the integrations between systems, running ads, optimizing the flow, and getting people to buy or donate all in one go or one short time frame. That wouldn't be setting it up for success.

That's exactly what our approach and guidance helps to handle. We provide a focused and proven pathway to success by deciding on one key market/audience area to focus in, setting goals for that one thing, building one lead generator, having one way to send people to the lead generator, and offering one call to action. We also provide recommendations for what tech tools and ad platforms to use. You'll feel like you're having a spa day with so much focus.

Yes, more than ever, with more and more people online and connecting virtually, people are hungry for more professional growth, learning opportunities, and ways to help each other succeed. Time spent online and on Zoom is up. Ad spend is up.

Theoretically, yes, but we bring a constellation of unique knowledge from years working in the social purpose field with top organizations and mission-driven businesses. Plus we're always upleveling our own knowledge through business and technology coaching, and we bring amazing people together as community members to support each other. It's much less fun and a slower path to cut when doing it alone.

It's definitely an investment of time, but one that will lead you in great directions and set you up for more success in terms of earnings, revenue, donations, or another type of support for your focus area. A well designed lead generator can help pay for itself and them some.

Yes. It's actually a good practice to start with a small ad budget and then increase it as your marketing funnel improves and optimizes. If you have an offer to sell, your ads can pay for themselves. And sometimes, foundations provide grants to social cause campaigns, including ad spends.

“I really appreciate the attention to ‘micro-steps’ — the discipline of breaking down what can seem like a huge journey into small steps in the right direction, into what to do this week — it’s amazing how helpful that is.”

Jay Harris
Board President, Managing Editor & Publisher, The Hightower Lowdown